Thursday, January 19, 2012

Apple Makes Its Move Into Education Publishing's Fortress


Apple, in a splashy New York announcement, made a strong move into reshaping education publishing. In essence, Apple has attempted to reshape aspects of learning via its software's ability to combine video, text, and (ahem) existing materials into a unique "textbook." One key impact is in the area of "personalized learning," a current and very hot buzzword in education.

Apple found big-time education publishing allies for the initiative. One interesting overview of today's events, with some hyperbole, appears in the San Jose Mercury News.

Apple's salvo into educational publishing will have its strongest immediate impact among college and high school students and faculties. However, the Cupertino firm has its eye on younger students, whose "personalized learning" will require much more trained, adult management.

For all the fuss over the entry of gadget-enhanced education, the fact remains students will still need to master readin', writin', and 'rithmetic. Those challenges are eternal ones that resist "abracadabra" solutions.

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