Wednesday, January 4, 2012

Federal Judge KOs Cat Litter TV Ad

Who is going to win the commercial war to fill America's cat boxes?

Believe it or not, there's fierce competition to be the country's leading (cat) shit collector. In one corner is Clorox, best known for manufacturing bleach. In the other corner is Church & Dwight, which produces Arm & Hammer branded products. These two firms have been fighting like cats and dogs over which product will fill cat boxes across the country.

Recently, according to a Reuters story appearing in the Chicago Tribune, Church & Dwight sued Clorox for false television advertising. (No shit.) The presiding judge, in his wisdom, ruled in favor of Church & Dwight's argument, claiming Clorox's cat litter pitch "showed a high likelihood of 'irreparable harm' to Arm & Hammer's product.

Apparently, neither the plaintiff nor the defendant called any felines -- the ultimate expert witnesses -- to testify.




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