Delta Airlines announced its launch of a "ticket window" on its Facebook site, according to a weekend story on siliconvalley.com. This development is a marketing professional's wet dream, especially if Facebook offers its customer data for rent or sale. It also helps Facebook's equity partners, as they continue to drive up the price of the inevitable IPO for the Facebook enterprise.
Delta's business initiative is a marketing milestone. It means word of mouth referrals can be closely tracked. Other consumer habits, and those of one's Facebook community, can be cross referenced. We've come a long way from a travel era in which passengers booked via travel agents, people carried address books, and placed a higher value on individual privacy than Facebook founder Mark Zuckerberg does.
The photograph is from the interior of Eero Saarinen's TWA Flight Center at New York's JFK Airport. It's closed now; many years ago, my wife and I were fortunate enough to walk through the beautiful structure to catch a TWA flight to Italy. One of Saarinen's many exquisite design touches was creating departure tubes that made a passenger feel like they were taking off.
No comments:
Post a Comment