The Financial Times published a story about literary agent Andrew Wylie and Random House kissing and making up over their recent e-book spat. Looking at Mr. Wylie's photo, I'm wondering who at Random House couldn't wait to smooch with the publishing world's version of Scott Boras.The more interesting part of the story involved best selling writer Seth Godin. He has decided to abandon publishing traditional books, and focus on a viral, guerrilla-style marketing/publishing hybrid business model. Key to his approach is personal appearances, which are very lucrative for highly visible authors.
Godin's approach isn't for everyone. It's hard to imagine publicity-shy writers, such as Don DeLillo, embracing relentless self-promotion tactics. Sometimes, privacy is a virtue, and many writers have preferred productive privacy to publicity's siren song.
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