Tuesday, July 6, 2010

Disney's English Language Schools

As a former ESL (or ELL) teacher, the Financial Times story about Disney's English language learning schools in China caught my eye.

According to the article, Mouse Ears' instructional tools include using its repertoire of Diz characters, such as Mickey and Goofy. The use of in-house symbols is nothing new in English language training. Missionaries, for instance, have typically leveraged Biblical figures in their religious-linguistic educational hybrid. The new religion of brand management has simply lifted these teaching techniques to achieve greater market share. The goal of the religionists and capitalists are the same -- conversion.


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