According to the article, Mouse Ears' instructional tools include using its repertoire of Diz characters, such as Mickey and Goofy. The use of in-house symbols is nothing new in English language training. Missionaries, for instance, have typically leveraged Biblical figures in their religious-linguistic educational hybrid. The new religion of brand management has simply lifted these teaching techniques to achieve greater market share. The goal of the religionists and capitalists are the same -- conversion.
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