Director David Lynch is attempting to finance a new film project through "crowd funding." According to an article in the UK newspaper The Independent, the financing scheme involves on-line appeals to fans. Those who give money to Lynch receive some form of compensatory acknowledgment, depending on how much money one contributes.
You should read the Independent story for details on Lynch's initiative. The article also discusses other directors using on-line funding approaches for new projects. The assumed rationale for the mass-market, web-sourced funding is allegedly a change in those connected to Hollywood willing and able to pony up money for risky endeavors.
One wonders if there's more to this story than meets the eye. Perhaps directors such as Lynch have cast a curious glance at the music business and its financing issues. For a few years, musicians have pursued varieties of marketing efforts analogous to the "crowd funding" model. The purpose of their experiments is to determine a suitable web distribution model, so that they can circumvent recording firms and their commercial interests.
Notably, the two "name" directors cited in the Independent story -- Lynch and Ridley Scott -- have significant interests in television productions. It's not hard to imagine the "crowd funding" model moving to the small screen, where production budgets are typically a fraction of what an A-list, first-run, feature length film cost.
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