The Christmas season brings us another appearance of LA's version of the "Ghost of NFL Franchise Future." This apparition was reported by the LA Times' NFL reporter Sam Farmer. The story includes a watercolor rendition of a new football stadium earmarked for some fanciful downtown location.
The NFL's LA franchise has been the league's wetdream ever since Pete Rozelle wanted a piece of the action more than a generation ago. Currently, Los Angeles does not have a pro football team, an absence that greatly annoys the television pooh-bahs that sell advertising time for its NFL telecasts. Every year finds another team on the list kicking LA's tires and wondering when it will get a test drive of the southern California market. Current contenders include the Jacksonville Jaguars, Minnesota Vikings, and Buffalo Bills. One team not in the running is the St. Louis Rams, which moved from the Southland many moons ago because there was more money to be made on the banks of the Mississippi than in the shadows of Hollywood.
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