Monday, June 25, 2012

ICANN Calls Time Out In Dot-Brandname Sale Fiasco

ICANN, the group responsible for approving which hopefuls get the Internet suffix of their commercial dreams, suspended its Web-based request system this weekend. ICANN acknowledged it experienced "'unexpected results'" from its operations, according to a report from the Associated Press and picked up in today's siliconvalley.com.

The tech organization's request management scheme is something akin to "digital archery." As the Associated Press noted, people "proposing a new suffix had to specify a target date and time and then return to the website at that time to hit a 'Generate' button as close to the target as possible. Those with the closest matches would get their proposals considered first."

Now there's an idea that's way off target! Why something so complicated became the preferred path to choosing winners in the Internet suffix game is completely beyond me. Time to go back to the drawing board, or whatever is used in Silicon Valley to bring ideas into practical reality.

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