Tuesday, June 12, 2012

Dot-Brandname Sale Moving Ahead

ICANN, a/k/a the Internet Corporation for Assigned Names and Numbers, will release its list of applications this week, according to a story in the Washington Post's online edition.

In the meantime, a Financial Times story notes that many firms, notably Google and Amazon, are trying to secure their own brand names as web address suffixes. In other words, dot-google, dot-kindle, and dot-youtube are coming to you soon.

This activity is for the cash flush, as the application fee is $185,000 per suffix. Some suffixes are just too long: I passed on dot-innerharbor. I didn't have the one-eight-five, either.

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