A fascinating interview in the Mercury News reveals how Apple nearly blew the success of the iPhone.Mercury News columnist Chris O'Brien interviewed Bob Borchers (photo), Apple's former senior director of worldwide product marketing for the iPhone. Borchers was also part of the original iPhone team, according to the article.
The critical choice, according to Borchers, was the distinction between limiting the iPhone to Web apps and expanding its reach to native apps. Apple, which by all accounts grudgingly admits to the genius of others, listened to the market, especially game developers. By going against its own personality, Apple was able to make the iPhone a breakthrough product.
The article is interesting, and it's good to see someone pop Apple's balloon of insufferable arrogance and make the firm a far more human, and consequently more interesting and approachable, enterprise.
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