Wednesday, September 1, 2010

The Merchandising of Eat Pray Love

I was looking up Eat Pray Love's domestic box office gross this evening, and I saw a Home Shopping Network banner ad above the information. I just had to look. In the interest of sharing a view into the merchandising of the film and the bestselling book, here's the HSN link. It is very instructive.

Ah, for the B.O. gross: $62 million in 19 days, as of August 31st. Boxofficemojo.com provides detailed information on the top line financials.

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