Sunday, May 4, 2014

Wanted: An Emergency Cosmetic/Accessory Kit

I know a woman who carries an emergency cosmetic and accessory kit in her handbag. This item, available 24/7/365, reduces any anxiety over managing her deshabille moments away from home.  Some of the "standard" features include a spare set of "everyday" clip-on earrings and a small vial of Chanel No. 5. Knowing her, I can't imagine the kit without some ChapStick, a nail file, and Band-Aids.

I have no practical wisdom to offer regarding cosmetics or accessories. However, the emergency kit struck me as one of those useful, yet unspoken items that fill handbags around the world. There's a marketing idea in this, such as selling a basic "kit" and making additional items available at variable cost. The notion would be akin to offering a basic pizza and ordering extra toppings to give the dish a personal touch.

The best part of the kit sale: you can get it to go, and has a very long shelf life.

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