Wednesday, November 7, 2012

DC Comics Takes Online Retail Plunge

It didn't take long for post-Election Day news to enter our politically addled consciousness. Exhibit A was an announcement from DC Comics that its work would be available through online distributors Apple, Amazon, and Barnes & Noble. The Associated Press story appeared in today's siliconvalley.com.

The move is a blow, though not necessarily a fatal one, to independent comic stores. What's interesting is that storefronts selling comics were financial survivors, and, in some cases, thriving, even during the worst of the so-called "Great Recession." Now, DC has "expanded" its market to include digital distribution's "Big Three." It will be curious to see if they "compete" on price and product offering for Batman, Superman, and other characters in the DC stable of characters.

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