Thursday, October 18, 2012

Targeted Advertising and Personal Data

This is an important topic that I can only address in the briefest form tonight. A post in siliconvalley.com notes that Amazon and MasterCard are beginning to sell user data to advertisers. Both firms claim their data is aggregated and anonymous. We'll see.

The post's author, Levi Sumagaysay, accurately analogized data to 19th Century oil. That comparison is spot on.

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