Report: Women Form Majority of Social Media Users

An item in today's Ideas@Innovations blog in The Washington Post observes that more than 50% of social media users are female. Some other findings: women are the majority of Pinterest advocates and, surprisingly, game players. Nearly three of every five Twitter users are women, something I would not have guessed. The report also notes how social media has become a primary conduit for family information. That finding would imply social media's use by older age groups, as the swamping of Facebook with baby picture posts would amply suggest.

However, some things don't change: females form a decided minority of LinkedIn users. The world of work continues to interest males more than the Pinterest proposition of sharing thoughts about the nest with "like-minded individuals".