Once again, New Jersey has produced a surprise from its collectively tricky sleeve. Its most recent example involves a billboard near the Garden State entrance to the Lincoln Tunnel. The Star-Ledger of Newark published a brief story about the billboard in today's edition.For those readers unfamiliar with this entrance to New York, the Jersey-side roadway is lined with billboards touting goods from mini-cams to casinos. The joker in the current billboard deck comes courtesy of an organization called American Atheists. The outdoor advertisement's content, which questions the religious basis of year-end holidays, is a curious contrast with the barrage of holiday gift-buying and vacation messages.
It takes chutzpah to position a challenging atheistic message in the midst of the Christmas season. One wonders how much web traffic will be generated from the billboard, and how many perspectives will be altered by the advertisement's message.
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