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| From Costco advertisement |
In an innocuous "New Online-Only Offers Start Today," Costco managed to get my attention in a way I doubt the Seattle-based wholesaler intended.
The advertisement features a "one-year, one person emergency food supply," promoted by an image of a great wall of containers. The product line doesn't stop there. Another item touts the benefits of "emergency food storage freeze-dried fruit variety basket," including its 20-year shelf life. There are other products noted, all with a survivalist theme and parallel audience in mind.
It's an extremely odd value proposition for the 11th anniversary of the September 11th attacks. Instead of a creepy survivalist theme, Costco might have advertised deals on American flags or books about George W. Bush. What were they thinking in the Emerald City (as Seattle is sometimes called)?
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