Sunday, May 6, 2012

Is Google Continuing to Move Its Offices Into Big-Time City Centers?

Chicago's Merchandise Mart,
one of the locations Google is reportedly
considering for Motorola Mobility offices.
A story in Crain's chicagobusiness.com reported that Google plans to move Motorola Mobility from suburban Chicago to the heart of the Windy City. The move, which Google did not confirm, follows a pattern new, and newly powerful, companies are following. Essentially, their young, ambitious, talented employees want and demand the vitality and excitement of big city life. It's more important to be closer to dance clubs than golf clubs. I noted this Google trend in a 2010 post addressing Google's acquisition of an office building that occupies a square block of New York's Chelsea neighborhood.

Now, if you were a business owner, would you locate in the suburbs or the city? You're welcome to reply, and note the size of your hypothetical or legit firm in your comments. I happen to think the city and the suburbs have business game; it's a matter of which one fits your firm's needs.

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