It's no secret that the Internet was awash with activity in the minutes, hours, and days after the announcement of Steve Jobs' passing. The interesting firm searchengineland.com has provided a useful, interesting summary of that online action, and their summaries of Twitter and Google Search traffic are worth reading. (Thanks to Bambi Francisco Roizen's vator.tv for linking the information to its membership.)
A few takeaways from searchengineland.com's posts will whet your appetite for further exploration:
1. Twitter: Jobs' passing did result in a traffic spike (no surprise). More amazing are the other, mostly celebrity and sports related announcements that drew more tweets per second than Jobs' RIP announcement.
2. Google Search: how Google (and Yahoo) handled the trending is very fascinating, as it reveals both firms' ability to "manage" information awareness. It also highlights search's dark side as a means for the unscrupulous to distribute spam and malware.
In essence, Danny Sullivan and the searchengineland.com gang offer an unusual look behind the tech curtain. The links to the stories I noted go to searchengineland.com's free site; the company also offers a "premium" site restricted to paid subscribers. (Full disclosure: I don't work for the firm, I have no business relationship with them, and I'm not a subscriber to their paid service.)
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