Believe it or not, Pabst Blue Ribbon is moving its headquarters from Illinois to La-La Land. To someone who went to college in PBR's original home state, Wisconsin, the beer company's shift to California seems like a bar room gag. Pabst was a cheap beer, a brew one purchased for parties when the opportunities for drinking were expected to be ample. There was never any cachet associated with PBR.Times have changed. According to the LA Times story about the corporate move, Pabst has made its mark among self-defined "hipsters." This would appear to go hand-in-hand with another "hipster" trend: an interest in "dives." They're not legit dives, but bars that have a staged, calculated look. Ugh. I don't know if Pabst is served in these trendy "dives," or what it costs to enjoy a cold PBR at one. But I'll have a hard time hoisting a Pabst and thinking of Sunset Boulevard.
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