According to a story in the Milwaukee Journal-Sentinel, sales of American-made craft beer increased 11% last year. That's a strong move forward for microbrews, as overall beer consumption declined.Ironically, only three craft breweries call Wisconsin its home state. One of them is the New Glarus Brewing Company, whose innards are shown here.
Instead of Wisconsin, the microbrew movement took root in western states, sprouted later in the Northeast, and glided over the heartland. Even New Jersey, where I live, has craft beer. One of the better local ones in my area is Cricket Hill. It's brewed in a nondescript building without any street signage indicating "beer here." The brand was begun by a couple of guys who believed the King of Beer had lost the divine right to rule. Their business slowly, steadily grew, principally through word of mouth, assiduous salesmanship, and tasty beer.
I learned about it through a friend, Phil Dorsey, who DJ'd at the brewery on selected Friday evenings. I'm not certain if he was paid in six-packs. However, as with many craft beer fans, Phil would have happily accepted Cricket Hill as payment for providing his musical touch.
By the way, Phil is part of the duo that provides music on TheBoCX.com, which is linked on this site. Craft breweries looking to increase their business could do worse than advertise with the Internet radio station. However, ads can't be paid for with beer; in this case, money talks.
No comments:
Post a Comment